CP Group has become one of the biggest multinationals in the world as well as one of the wealthiest family-owned businesses in Thailand. Its business has expended into feeding, aquatic product, international trade, Oil, communication, real estate and retailing industries. EK-Chor-Lotus is its biggest retailing enterprise. It aims to introduce the most modern concept on retail shopping to China and to improve the life quality of people ultimately. Lotus Supercenter opened its first store in Bangkok, Thailand. First store in China was founded in Pudong New Area,Shanghai on 23rd June. At present, there are totally 17 stores in Shanghai, Hangzhou, Wuhan, and Guangzhou. Lotus is customers benefits oriented and also offers high quality products at lower price everyday. kenn1981 最后修改于：13 Oct 2005 15:09:01- 该帖于 2005-11-20 0:01:00 被修改过
To offer our customers wide range of quality and branding merchandise to meet their daily needs as well as the merchandise they mostly want. Meanwhile, we are famous in providing quality and tasty fresh food.
3. 在我们的市场上持续不断地提供整体上的最低价，且成为每日的价格领导者和永远的市场最低价
To keep overall low price in the marketing and becoming the leader in price on everyday and the Supercenters with lowest price forever.
4. 总是在库存中备有顾客期待的商品和提供友好的，有帮助的和殷勤的服务—保证满意
To always have sufficient inventory of the merchandise that customers want and to offer friendly, helpful and courteous services to customers
5. 投资产生令人满意的收益以提供资金支持快速持续的增长
To keep satisfactory return on investment, in order to have enough capital to maintain consistent and rapid growth
感到稳妥、安全、便利；Feeling of reliable, safety and convenient
商场全体员工（包括促销员、外保、联销员）的关心和帮助；
Care and help from all staff (include PC, PBL and consignment)
价廉物美的商品和满意的服务
Quality merchandise with low price and satisfactory services
我们在顾客中间的形象The Image of Lotus in Customers’ Eyes
我们的顾客包括所有的当地社区，在我们的顾客眼中，易初莲花购物中心有质优的商品，是一个理想的购物场所
Our customers include local communities. In our customers?eyes, Lotus Supercenter is a place where has quality merchandise and it is an ideal place for shopping
Lotus Supercenter has been widely recognized by Shanghai people. As the center for One-Stop Shopping, Lotus insists the ideology of Everyday Low Price. We care about the demands of our customers.
To customers, Lotus is a large shopping place with quality merchandise and services. All customers can spend less money to purchase their daily needs in Lotus as well as saving time on their shopping.
Lotus not only plans to expand its business in Shanghai, but also plans to bring its brand new ideology of retailing to other big cities in China. Lotus plans to have 100 stores in total in China and these stores will be located in East, South and North of China.
