转贴<易初莲花介绍>
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易初莲花介绍
Lotus Introduction
自1921年谢易初先生在曼谷开设第一家售卖蔬菜种子的商店以来，正大集团已成为全世界最大的跨国公司之一， 同时也是泰国最富有和最具实力的家族企业之一。他的业务范围已扩展至饲料业，水产养殖，国际贸易，石油业，通讯业，房地产，零售业等十多个行业。易初莲花购物中心就是其所属最大的零售企业。易初莲花购物中心的成立,是为了把最先进的大型零售店概念带入中国,最终目标在于提高国民的生活质量。易初莲花购物中心的第一家店在泰国曼谷开张,在中国,第一家门店已于1997年6月23日在上海浦东新区对外营业.易初莲花购物中心已在上海,杭州,武汉和广州的共开设了17家门店. 我们的经营目标是为广大顾客提供最大的利益和天天低价的优质商品.
CP Group has become one of the biggest multinationals in the world as well as one of the wealthiest family-owned businesses in Thailand. Its business has expended into feeding, aquatic product, international trade, Oil, communication, real estate and retailing industries. EK-Chor-Lotus is its biggest retailing enterprise. It aims to introduce the most modern concept on retail shopping to China and to improve the life quality of people ultimately. Lotus Supercenter opened its first store in Bangkok, Thailand. First store in China was founded in Pudong New Area,Shanghai on 23rd June. At present, there are totally 17 stores in Shanghai, Hangzhou, Wuhan, and Guangzhou. Lotus is customers benefits oriented and also offers high quality products at lower price everyday.
商业目标Business Objectives
1. 经营干净，整洁，吸引人，方便顾客，地点便利，面向家庭的易初莲花购物中心
To have Lotus Supercenters which are clean, tidy, attractive, convenient to customers and focus on families.
2. 提供我们的顾客广泛种类的优质名牌产品以满足他们的日常需要并且提供他们最想要的商品，同时以美味，优质的生鲜食品闻名
To offer our customers wide range of quality and branding merchandise to meet their daily needs as well as the merchandise they mostly want. Meanwhile, we are famous in providing quality and tasty fresh food.
3. 在我们的市场上持续不断地提供整体上的最低价，且成为每日的价格领导者和永远的市场最低价
To keep overall low price in the marketing and becoming the leader in price on everyday and the Supercenters with lowest price forever.
4. 总是在库存中备有顾客期待的商品和提供友好的，有帮助的和殷勤的服务—保证满意
To always have sufficient inventory of the merchandise that customers want and to offer friendly, helpful and courteous services to customers
5. 投资产生令人满意的收益以提供资金支持快速持续的增长
To keep satisfactory return on investment, in order to have enough capital to maintain consistent and rapid growth
易初莲花的商品Merchandise of Lotus
“提供我们的顾客他们需要和想要的商品”
Effering our customers what they need and want
目前，在易初莲花购物中心有30,000种商品
At present, there are around 30,000items in Lotus Supercenters
95%的商品从当地采购
95%of the total merchandise is purchased locally
几乎涵盖所有的种类的商品，有生鲜，食品，保健品，饮料和酒类，日用洗化用品，家用品（五金，汽配，体育用品，玩具），家用电器，服装鞋类等
Our merchandise almost covers all fields, include fresh, food, health supplement, beverage & liquor, household chemical, Houseware (hardware, automotive, sporting goods, toy), electronic appliances and apparel & shoes, etc
商品结构Structure of Merchandise
生鲜：蔬菜，肉类，水果，水产品等
Fresh:vegetable, meat, fruit, and aquatic product, etc
干货：小吃，洗化用品，饮料等
Dry:snacks, washing materials and beverage, etc
百货：日用品，五金，家电等
Hardline:Daily needs, hardware and appliances
服装：服装，鞋子等
Software:apparel, shoes, etc
易初莲花的优势Advantages of Lotus
易初莲花的服务和购物特点 The services and characteristics of Lotus
a. 购物中心空间大，平均每家店的面积在12,000-20,000平方米
Large shopping area, a store has 12,000-20,000m2 shopping floor on average.
b. 一次性购足
One stop shopping
c. 提供顾客质优价廉的商品
Providing customers quality merchandise with low price
d. 在条形码、订货、库存控制等经营活动中运用高技术
Hi-Tec leader in Bar-code system, Ordering and Inventory Control systems
e. 商品的陈列与展示一目了然
Clear merchandise display
f. 开架销售，自我服务式商店
Self-service shopping style
g. 采用可退货政策，顾客满意保证
Easy Refund policy, customers satisfaction guaranteed
h. 数量充足的收银台和可靠的服务
Sufficient cash counters and reliable services
i. 友好的购物氛围
Friendly shopping atmosphere
j. 具有服务意识且训练有素的员工
Well-trained stuff who prepared to serve customers
k. 接受信用卡付款
Accepting major credits
l. 提供手推购物车
Providing handcart
易初莲花提供的配套服务Other Complimentary Services Provided by Lotus
免费购物班车Free shuttle bus免费停车场Free park space
公用电话Public phones团体购买Group purchasing
ATM取款机ATM machines视听设备Audio & Visual equipment
售后服务After-sell service美食广场Food court
大家电免费送货Free delivery for large appliance
统一的配送中心Centralised DC
保证公司货源Guarantee the supply
提高商店营业面积的利用率Better utility of the shopping floor
集中订货，降低商品的成本Ordering control, lowering cost
专业配送，减少物流费用Professional distribution, cutting off cost on supply chain
服务理念Ideology of Services
我们给予顾客What we offer to customers
商场信誉；Reputation of the stores
感到稳妥、安全、便利；Feeling of reliable, safety and convenient
商场全体员工（包括促销员、外保、联销员）的关心和帮助；
Care and help from all staff (include PC, PBL and consignment)
价廉物美的商品和满意的服务
Quality merchandise with low price and satisfactory services
我们在顾客中间的形象The Image of Lotus in Customers’ Eyes
我们的顾客包括所有的当地社区，在我们的顾客眼中，易初莲花购物中心有质优的商品，是一个理想的购物场所
Our customers include local communities. In our customers?eyes, Lotus Supercenter is a place where has quality merchandise and it is an ideal place for shopping
易初莲花购物中心已经被上海人普遍认可。作为一个“一站式购物”的中心，易初莲花贯彻‘EDLP’天天低价的经营理念。我们关心顾客的需求。
Lotus Supercenter has been widely recognized by Shanghai people. As the center for One-Stop Shopping, Lotus insists the ideology of Everyday Low Price. We care about the demands of our customers.
对顾客来说，易初莲花购物中心是一个提供优质产品和服务的大型购物场所。在易初莲花，所有的顾客能够在节约购物时间的同时，用更少的钱一次性满足他们的日常所需
To customers, Lotus is a large shopping place with quality merchandise and services. All customers can spend less money to purchase their daily needs in Lotus as well as saving time on their shopping.
易初莲花购物中心业务发展计划Business Development Perspective
易初莲花购物中心不仅计划拓展在上海的业务，而且准备把这种全新的零售商业概念带到中国各地的其他大城市。到2006年底，易初莲花计划开总共100家店，这些店将分布在华东，华南和华北区域
Lotus not only plans to expand its business in Shanghai, but also plans to bring its brand new ideology of retailing to other big cities in China. Lotus plans to have 100 stores in total in China and these stores will be located in East, South and North of China
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