孩子王,在南京的妈妈们心目中,应该不陌生啦,相信很多妈妈们有过在孩子王购物的经历,也带着宝宝参加过他们的亲子活动:宝宝向前冲、全家齐欢乐,无敌宝宝秀、全家乐悠悠,百子闹春、剪纸……虽然很熟悉,咱还是要隆重介绍一下子滴
孩子王是五星控股旗下重要零售事业,采用“门店+网购+直购手册”三位一体商业模式,河西万达广场店是孩子王首家旗舰店,营业面积6000多平方米,集准妈妈及0-12岁孩子的衣、食、行、玩、教、乐等各类成长所需,是全国营业面积最大、商品最丰富的母婴童购物主题MALL。
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
逛过孩子王河西店的妈妈们,对该店的印象肯定深刻,面积大、商品多、食品可以试吃、玩具可以试玩……本周如果再去逛店,就会发现有很大的改变了,店堂环境、商品品类、货架格局~~~一定会让你耳目一新、不虚此行!
话不多说,跟着咱们的镜头先睹为快吧。
一、入口
入口处的最大改变,是将原来的服务台区换成了形象展示区,撤销了收银台~~
琳琅满目的商品展示在精美的橱窗内,让人不由产生购物的冲动~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
橱窗内的情景展示,可爱吧?
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
逛累了,还可以这儿歇歇脚~~~嘻嘻,商家想得真周到,赞一个~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
很喜欢这款卡通购物车,发现有好几辆呢,不过,相对于源源不断来逛店的人群,估计供不应求哦,哇卡卡,要先下手为强,
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
服务台后边的精美商品,应该是赠品吧?小姐,买多少才送啊~~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
门前大桥下,有过几只鸭……哈哈, 服务台旁拍的~~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
二、童装区童装区是该店调整最最大的一个区域,印象中,原来的童装貌似大牌不多,款式一般,似乎不太上档次,嘻嘻,商家别拍咱哦,在批评中才能成长
不过,现在是今非昔比啦~~~
从头到尾逛了一圈,发现有不少知名童装品牌哦,哈哈,下面作重点介绍~
今童王,据说是中国十大童装品牌之一,服装看上去适合学龄儿童~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
棵棵树,据说是中国少年童装品牌的领袖者~~~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
水孩儿,喜欢他们家服装款式,清爽、简洁大方,哈哈,忍不住败了一款连衣裙,夏天穿在身上肯定摆~~`哇卡卡
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
巴布豆,服装似乎比较适合大点的宝宝,哈哈,家有小宝宝的闪过~~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
爱法贝的粉红女郎~~~嫩嫩的、嗲嗲的,喜欢~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
可可鸭——我的魔力童年,据说走进了CCTV~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
童年不同样,巴拉巴拉童装!哈哈,广告语很熟悉,号称中国十大品牌童装~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
竹锦坊,他家产品全是竹纤维的,摸起来手感非常棒,败了一块毛巾~~~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
迪斯尼,情景展示颇吸引眼球!大牌就是名不虚传!
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
其他的还有其乐魔果、奥克汤姆、安徒生……这些品牌,咱不了解,就不一一介绍啦,听说都是大牌呢,上图~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
最后来张特写,可爱吧~~
三、用品区 逛完服装区,接下来就到了用品区~~
孩子王万达店的宝宝用品可谓包罗万象,小到宝宝专用垃圾桶、儿童挂钩、水桶、整理箱、小夜灯、防幢条、小家电等,大到时尚精美的婴儿床、婴儿车等,应有尽有……
听说还有很多是从德国、日本、澳大利亚、韩国等原装进口的国际品牌呢~~
童床,多达数十个款式供挑选,在一般的超市或专卖店,肯定没有这么大的规模啦~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
童车,到底有多少款,我也没有数清楚,哈哈~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
这个也是童车吗?真袖珍!
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
喂哺用品:
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
这次重装,好象增加了不少堆头~~热销的产品、知名品牌直接放在堆头位置,更便于妈妈们选购~~很不错哦~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
用品区的布局,貌似以品牌进行分类,相同品牌的产品分门别类的放置在一起,方便有品牌忠诚度的妈妈们一站购齐~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
四、食品区食品区,最大的特色是70%-80%的宝宝零食是纯进口,听说还独家引进了有机食品,如宝宝专用水、宝宝酱油等婴童调味品,并有妈妈们产前、产中、产后的营养补充用品等。
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
这位小帅哥,看到了啥好吃的啊,大步流星的~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
食品区里还有休息区,孩子王在服务方面做得比较到位,很多细节都替妈妈们考虑得很周全~~细节决定成败,相信孩子王前途一片光明!
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
全进口的奶粉,目前正在搞促销,需要的家长赶快下手吧~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
五、 玩具区玩具区,最大的改变是将原来的高货柜改成了低货柜,方便小朋友直接选购~~
宝宝的玩具,宝宝来做主!放低架子,赢得更多小朋友的青睐~~~哈哈,很有商业眼光哦~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
玩具区总能爆聚人气~~瞅瞅这么多男女老少在围观什么?呵呵,原来是轨道小火车,看小朋友玩得多高兴啊,一旁的妈妈惬意地观望,相信这是妈妈们最幸福的时刻咯~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
坦克车,男孩子的最爱~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
图书区~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
该店最大的特色是,玩具可以先体验,后购买~~随处可见供体验的小汽车、木马、秋千……
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
新增的考古玩具,易碎商品,轻拿轻放,我破碎,你破费,哈哈~~妈妈们看好自己的孩子哦~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
六、出口
逛了一圈,到了出口,和以前相比,出口处貌似没有大的调整,只是增加了一些潮流的数码商品、学习用品、组合礼品~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
出口的奥特曼,相信很多孩子会被吸引哦~~
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
收银处的募捐箱,据说,孩子王正在开展向西南旱灾区小朋友捐款的活动,很有爱心的企业!
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
Element not supported - Type: 8 Name: #commentElement not supported - Type: 8 Name: #comment
这次,就暂时介绍到这啦,建议妈妈们周末带着宝宝去体验一番,重装开业期间,有大力度的促销活动哦~~