目录
1. 摘要 ............................................................................................................3
2. 报告正文 .....................................................................................................6
a. 市场概况：中国快速消费品市场增速放缓 ...................................................6
b. 价格趋势：高端化与大众化 ......................................................................9
c. 渠道演变：小型现代渠道和电子商务蓬勃发展 ..........................................13
d. 中外品牌对峙：硝烟依旧 .......................................................................18
3. 对品牌的启示 .............................................................................................23
4. 作者简介与致谢 .........................................................................................24
